Expertise Levels
The Platform,
Inside and Out
I've been working with NationBuilder since 2012. Hired as employee #40-ish, I worked in sales, support, email deliverability, and eventually ran the partner program reporting directly to the CEO. Now an independent expert. When NationBuilder's support team can't solve a problem, they sometimes refer clients to me.
The Journey
From employee to industry expert. Somewhat legendary in company lore.
Joined the Company
Hired by NationBuilder as employee ~#40. Moved to Los Angeles. Trained on the platform and worked in sales and support.
Ran the Partner Program
Worked in email deliverability, then promoted to run the partner program reporting directly to the CEO. Deep access to the product team, the philosophy, the roadmap.
Independent Consultant
Left NationBuilder and began freelancing as a NationBuilder expert and architect. Profitable from month one.
Agency Growth
Founded Hines Digital. Grew to serve 100+ clients across three continents. Became known as "the NationBuilder guy" in political tech circles.
Selective Expert
Taking on complex challenges that require deep platform knowledge. When NationBuilder's own support can't solve it, they often send clients my way.
Platform Capabilities
Implementation
Complete nation architecture from zero. Site structure, database design, paths, integrations—built right from the start.
- Site architecture planning
- People database design
- Path & workflow creation
- Third-party integrations
Optimization
Nations grow messy over time. Performance audits, workflow streamlining, technical debt cleanup for complex nations.
- Performance audits
- Database cleanup
- Workflow optimization
- Technical debt removal
Development
Custom themes, Liquid templates, API integrations, and functionality beyond platform defaults.
- Custom theme development
- Liquid template expertise
- API & webhook integrations
- Custom JavaScript/CSS
Training
Custom programs for teams—from basic navigation to advanced list building and automation mastery.
- Staff onboarding
- Advanced user training
- Admin-level workshops
- Best practices documentation
NationBuilder Experience
A selection of campaigns and organizations I've supported on the platform.
Representative sample. Additional client references available upon request.
How I Can Help
Specific services for specific problems. No generic packages—just solutions.
Nation Audits
Comprehensive review of your existing nation. Data structure, theme performance, automation efficiency, deliverability health. Actionable recommendations, prioritized by impact.
Migration Planning
Moving to or from NationBuilder? Data mapping, field translations, cleanup strategies, parallel operation during transition. Migrations without data loss.
Theme Development
Custom themes that match your brand and optimize for conversions—not just aesthetics. Mobile-first, accessible, fast-loading.
API Integrations
Connecting NationBuilder to your ecosystem. CRMs, payment processors, custom apps, data warehouses. Two-way sync when needed.
Troubleshooting
The problems support can't solve. Deliverability nightmares, mysterious bugs, performance issues, edge cases. I've probably seen it before.
Technical Toolkit
Looking Forward
Most organizations use maybe 20% of what NationBuilder can do. The platform has deep capabilities for automation, segmentation, and supporter journeys that go untapped because they require expertise to unlock.
If you're not getting the results you expected from NationBuilder, the problem usually isn't the platform. Let's talk.
Need NationBuilder Expertise?
Quick consultation or full implementation—let's solve your platform challenges.
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