Where Trump's Facebook Spending Goes

I like the way that Axios is digging into Facebook Ad data to provide a more in-depth analysis of the 2020 campaign.

The big picture: Digital ad campaigns, especially on Facebook, are often used this early in the cycle to build lists and to raise small-dollar fundraising. Hyper-targeting a message to reach a specific audience is often the most effective way to solicit engagement.

I spend a lot of time each week digging through Facebook’s ad archive, most just because I’m curious. (You can learn a lot about a campaign by the way it messages and targets its list-building ads.) It might be fun to write up my findings from time to time, as Axios does here.

Note: If you’re keen to dig deeper, check out Bully Pulpit Interactive’s 2020 Campaign Tracker, from which Axios sourced their data.