We Campaign in Zoom Now

On Tuesday, The New York Times published a story titled “We Live in Zoom Now” in which they document the world’s sudden and massive shift to the videoconferencing platform:

Teenagers have jokingly referred to themselves as “Zoomers” online for years; now the name is literal. Overnight, Zoom has become a primary social platform for millions of people, a lot of them high school and college students, as those institutions move to online learning.

Zoom Video Communications is a videoconferencing company in San Jose, Calif., that has been thrust into the spotlight over the past week. On Monday morning, its iOS app became the top free download in Apple’s App Store.

On Sunday, nearly 600,000 people downloaded the app, its biggest day ever, according to Apptopia, which tracks mobile apps. While the stock market crashes, Zoom shares have soared this year, valuing the company at $29 billion — more than airlines like Delta, American Airlines or United Airlines.

We don’t know how long this pandemic crisis will last.

What we do know is that, in the meantime, door-to-door and physical events will be rare or nonexistent.

Videoconferencing tools like Zoom are now one of the primary tools in a campaign’s community-building toolbox.

Here are a few free ideas for how you can leverage Zoom on your campaign, today:

#1: Reward Donors

Schedule a Zoom call and invite your recent donors to join the candidate for a private “meeting.”

Have the candidate say hello, tell a story, or share a tailored version of their stump speech.

Thank your donors for their support. Then, ask for more.

#2: Train Volunteers

Host a daily or weekly volunteer training call to help folks adjust to the realities of online organizing.

Emphasize ways that volunteers accustomed to making calls from the field office or going door-to-door can channel their energy and free time from home.

#3: Build a Sense of Community

Remember the larger context people are living in during this pandemic. Your supporters are likely stressed and out of sorts.

Create space for community building within your campaign.

Schedule regular, recurring calls for volunteers and supporters to chat and connect with one another on a human level.

Human connection is a big reason why people get involved in campaigns. Don’t forget that.

The Bottom Line

Zoom used to be a convenient way to do quick sales and check-in calls. 

Now, it’s an essential piece of infrastructure to get your campaign through 2020. 

We all campaign in Zoom, now.