The Next Frontier In Political Social Media: Facebook Groups

Key takeaway:

As Facebook continues to prioritize [Facebook Groups], this mechanism for outreach and this way of engaging with one another, your political candidate or cause will have never-before-seen access to the people who will organize on your behalf willingly. If you’re not utilizing Facebook Groups RIGHT NOW – before you’ve publicly announced or before your C4 is fully formed – you ought to be.

The folks at Nativ3 make a compelling argument that Facebook Groups — not email — is the best way to maximize engagement with your community online.