Stop Networking

Yesterday, Matthew Kobach tweeted:

His tweet resonates with me, and it echoes my learned experience.

When I was focused primarily on digital fundraising and political consulting, I did a lot of networking. I spoke on industry panels, went to industry events, and had a structured “follow up” routine. For the most part, it was exhausting and ineffective.

The most personally meaningful and professionally advantageous connections I have made are the result of my being genuinely friendly. No plan or strategy involved! Be kind to people; share your story, and ask them theirs.

You’re better off having twenty meaningful relationships than 200 loose connections. And what’s more? You’ll be happier, too.