“Running”: A Must-Watch Campaign Announcement Ad… From a Republican

Over the past few years, we’ve Democrats repeatedly leverage the power of storytelling and compelling video to kick-start a campaign in its initial days. For example:

  • Doors” — Texas Democrat MJ Hegar
  • Told Me” — Kentucky Democrat Any McGrath

In both cases, the campaigns feature U.S. military veterans whose campaigns for Congress are the culmination of riveting life stories, and in both cases, those stories are brought to life through an engaging and potentially viral video.

Today, Virginia Republican Rob Jones is leveraging that same proven formula with his launch video — “Running” — and, as with the Democrats before him, the way they’re combining personal storytelling, compelling video, and digital marketing to launch his campaign is something that ought to be out of a textbook.