Does This Bring In Money or Votes?

Does This Bring In Money or Votes? is the title of the DNC Mobilization Team’s new email newsletter, and I think it’s a good one. 

It might be the central question that political professionals, investors, and software developers ought to be asking themselves.

While I think campaigners ought to be questioning the value of each marginal dollar spent, fundraising remains a driving force behind our national politics. Both the media and the public use fundraising success as a proxy metric for momentum.

The number of votes earned is the penultimate benchmark for every campaign. As Bernie Sanders knows well, fundraising success begins to ring hollow when unaccompanied by electoral success. A movement without votes is none at all.

If you want to make a career in politics, or if you want to develop political software, you will do well to consider how you would answer this question about your work. Draw a straight through-line between your work and money or votes, and you’ll be indispensable.