Maryland Republican Patrick O’Keefe joins Anedot

Patrick O’Keefe, the executive director of the Maryland Republican Party and a friend of mine, announced yesterday in Maryland Matters that he’s joining the team at Anedot:

[O’Keefe], who has held the job since early 2018, is leaving to become director of Customer Success for political accounts at the national fundraising firm Anedot. He told Maryland Matters he will be managing a team to support the company’s political accounts and help political organizations raise more money.

During his tenure at the Maryland GOP, Patrick helped oversee a statewide NationBuilder Network implementation, professionalized the party’s email and digital ad buying programs, and cemented himself as one of the Republican Party’s leading experts on online campaign strategy.

While the immediate focus within Maryland is on who will replace him as executive director, I think the larger story is on how his newly-created role at Anedot could serve as a rising tide to lift all digital fundraising boats in the 2020 Election Cycle.