Hines Digital 2020
Welcome to the new Hines Digital.
Since 2015, Hines Digital has been my professional office.
From time to time, I have adjusted the company’s business model, services, and staffing to accommodate my professional needs as they have evolved. This is one of those times.
From 2015-2019, I worked hard to grow Hines Digital into the best digital agencies in politics. Using NationBuilder’s software platform, my team and I pushed the limits of what’s possible in website design, email marketing, online fundraising, and digital advertising. And we had more than our fair share of successes.
But in the middle of last year, I came to the profound realization that I was unhappy with my work. All I had wanted (professionally) up to that point was to build a top-tier digital agency, but — having achieved that — I found that the work/life balance it required was incompatible with my expectations of myself as a father.
So last year, I began the process of unwinding my consulting agency and devolving Hines Digital into my personal professional office. Essentially, I returned to my formerly successful career as a freelance consultant, designer, and NationBuilder Expert. It’s proven to be one of the best decisions I have ever made.
For the past six months or so, I’ve proceeded in this fashion — but with a website design that still presented Hines Digital as an agency. Frankly, it made me uncomfortable. Hines Digital is not an agency (not anymore), and I am more than just my job.
With this redesign, both of my business model and my website, I wanted to return to those good old days of the internet by building a website that reflects my personality, promotes my work, and gives me the flexibility to blog freely. It feels really, really good to bring it online.
I’d love to hear what you think. Click on the “discuss on Twitter” button below and let me know.