Facebook pushes new rules for political advertising worldwide


According to the new policy, advertisers that buy ads related to elections or other political "issues" need to verify their identity with Facebook and disclose who paid for the ad. These ads, and the identity of their purchasers, are then preserved in Facebook's Ad Library for seven years, so that anyone can see who paid for a particular ad.

People make a big deal out of these regulations, but in my experience, they’re both easy to comply with and unlikely to affect the effectiveness of the ads themselves.