What Happened to The Pete Buttigieg Campaign Design Toolkit?
Earlier this year, Pete Buttigieg’s campaign rolled out a really bold and forward-looking design toolkit. I love it, and I love the organizing theory behind it that says “it’s okay — no, it’s good — to encourage our supporters to create.”
The colors and typography were beautiful and distinctive, and the website they launched to match them was equally so. It was a brilliantly executed brand identity project.
But now, the campaign’s own website (JPG, 4.3 MB) no longer adheres to them! The beautiful typographical combination of Industry, Aktiv Grotesk, and Domaine Text has given way to a haphazard combination of Futura PT and system fonts. I can’t help but wonder… why?