Inside Beto O’Rourke’s Collapse

Based on inside accounts, Beto’s campaign was mired in chaos and false-starts from the beginning. Hiring veterans like Jen O’Malley Dillon helped, but ultimately you can’t elect a candidate with a directionless campaign.

See also: 3 Key Lessons That Digital Campaigners Can Learn From Beto O’Rourke’s Failed Campaigns