Over the past six years, under the leadership of Former Prime Minister John Key and The National Party, New Zealand has emerged as one of the brightest, most successful examples of conservative government success in the world.
Now, as National prepares to seek a third consecutive term in government under the new leadership of Prime Minister Bill English, they’re prepared to run the most modern digital & field organizing campaign in New Zealand history — having anchored their campaign infrastructure on NationBuilder’s platform.
Starting in November 2016, we worked closely with National’s Kiwi digital team to design, develop, and launch a top-notch website atop of NationBuilder’s platform. This complex, user-aware website personalizes its content to individual supporters, hosts pages for all National MPs, and will serve as a central hub for the party’s membership and grassroots engagement.
We’re extremely proud to be a part of National’s team for the 2017 election, and we couldn’t be more excited about how this site has turned out.
In the weeks leading up to the 2016 Republican National Convention, a group of convention delegates banded together to block and reverse Donald Trump's political ascent.
Their goal: calling on the party’s chairman to support and reaffirm the longstanding principle that delegates to the GOP Convention can vote their conscience in the name of preserving the legacy of the party and the nation.
We partnered with Free The Delegates to lead their national digital strategy. We designed and launched a petition microsite — in just one day — using NationBuilder’s grassroots organizing platform, and leading an aggressive email and online fundraising effort.
Over approximately three weeks, Free The Delegates sent more than 60,000 individual emails to conscientious conservatives across America, earning a whopping 36% open rate and a 3.8% click rate (fantastic engagement). In the end, more than 900 grassroots donations supported the effort, with an average gift of just $35, despite spending exactly zero dollars on online advertising.
When Dr. Kelli Ward decided to take on longtime Senator John McCain in the Arizona Republican Primary, she knew that she would need an active, engaged grassroots movement to succeed.
We had the opportunity to partner with her campaign to develop and lead her digital strategy, building that grassroots supporter network across Arizona and the country.
We redesigned and relaunched her website, helped grow her campaign’s email list by a whopping 760%, and set a blistering pace of online fundraising — setting a new standard for running an efficient, effective digital organizing campaign.
In late 2015, we had the opportunity to design & develop the website for Alain Juppé’s campaign for the presidency of France.
In France, this election cycle has ushered in a revolution in how campaigns approach digital & field. Nearly every major campaign is using NationBuilder’s community organizing platform, and several — including Juppé’s campaign — are effectively leveraging the latest best practices honed in the United States, the United Kingdom, and Canada.
We designed a website for Mr. Juppé’s campaign that has allowed his team to rapidly build and leverage a large and engaged online community the likes of which would be the envy of candidates the world over. And because it’s built to natively leverage NationBuilder’s platform, they can update and iterate the site in real time without needing to ever update a line of code.
When people think about Democratic Party dominance, they tend to think of states like Massachusetts or Maryland. But in reality, it’s Washington State that’s had the longest drought of Republican leadership in the nation. And if you’re going to run for governor in the bluest of blue states, you need to bring your “A Game.”
We partnered with Bill Bryant as he launched his campaign for Governor of Washington State, designing what Campaigns & Elections Magazine would later call the “best overall website of 2015.” It’s beautiful, functional, and easily maintained without every updating a single line of code.
In May 2015, we had the opportunity to design & develop the website for Rick Santorum’s campaign for the presidency of the United States.
Well known for his grassroots campaigning style, Senator Santorum decided early on that the campaign would lean heavily on NationBuilder’s state-of-the-art grassroots organizing platform. Working with his campaign team, we developed a website that is built for action — featuring an action on every page and a personalized “Action Center” for grassroots supporters.
In the months that followed, we stepped in as the campaign’s lead digital consultants, responsible primarily for supporter engagement, online fundraising, and management of the campaign’s national digital & data infrastructure.
Senator Santorum’s commitment to cutting-edge technology allowed the campaign to be a leader in digital organizing in a way that — we believe — led the charge among Republican candidates during the early part of the 2016 presidential primary election cycle.
In early 2015, we had the honor of partnering with the Republican Party of Florida as they retooled the digital & field infrastructure for the 2016 election. It was an ambitious project—the full implications of which won’t be known for some time—and we are excited to have been a part of it.
In the time since, the new Florida.GOP website has been awarded the 2016 Reed Award for Best Independent Expenditure Website, and has helped the party grow it email, volunteer, and online fundraising lists dramatically.
As of April 7, 2016, the new website & digital strategy had helped the Florida GOP grow its email list by 30,000+ organic signups and its volunteer list by more than 2,600 people. That’s real, meaningful, measurable grassroots organizing that’ll help drive the campaign to stop Hillary Clinton in November.
In 2014, we worked closely with the National Party of New South Wales (Australia) to help them reimagine their digital & field organizing infrastructure using NationBuilder’s community organizing system.
The Nationals have very specific (and attractive) brand guidelines, and working within those constraints made designing these sites an exciting challenge. The resulting designs are unique, modern, and powerfully functional—while still feeling distinctly a part of the Nationals brand.
In 2014–2015, we partnered with Citizens for Self-Governance to migrate their Convention of States Project to NationBuilder from their existing custom built, self-hosted solution. The primary challenge was to combine their existing website and their “Action Center” into a single, cohesive website, train their field team on how to get the most out of NationBuilder’s powerful field toolkit, and help them through the initial transition period between the platforms.
While maintaining their existing visual style, we designed & developed two powerful NationBuilder themes — one for The Convention of States Project and another “sister theme” for Convention of States Action. These sites are powerful tools for data collection and grassroots mobilization, and feature rich with logged-in user functionality like a personalized supporter dashboard.
Lastly, we helped them develop database workflows to manage their rapidly growing national grassroots community. We trained and on-boarded more than one-hundred Control Panel (i.e., back-end database) users — a number which has now grown to more than 1,600 — and lay the groundwork for a national field campaign. The result has been a grassroots organization and activist base that rivals (if not surpasses) most presidential campaigns.