The TL;DR Version
Hines Digital has been selected as a finalist for five categories in Campaigns & Elections Magazine’s 2017 Reed Awards, including:
- Best Online Fundraising Program;
- Best Website For Presidential Campaign;
- Best Website Overall;
- Best International Website; and
- Best International Firm.
Today, Campaigns & Elections Magazine formally announced the finalists for the 2017 Reed Awards in Las Vegas. We’re incredibly honored to have been recognized as finalists in each of the five categories in which we chose to compete — including several of the most prestigious and competitive categories in digital consulting.
These nominations follow Hines Digital’s 2016 successes at the Reed Awards, where we were the winners of Best Overall Website for our work with Bill Bryant for Governor and Best Website for an Independent Expenditure for our work with The Republican Party of Florida.
This year’s recognition comes primarily as a result of our work on two projects: Britain Stronger in Europe and Evan McMullin for President. And while each of these efforts proved ultimately unsuccess at the ballot box, they also reset expectations for what’s possible in a digitally-centered campaign effort.Read more
In August 2016, we received an unlikely phone call. Evan McMullin, an unknown former CIA agent and chief policy advisor to the Republicans in the US House of Representatives was running for President of the United States as an independent, and his campaign manager—Joel Searby—wanted to know if we would help.
I had been talking with Joel for some months about the possibility of an independent campaign, but now that possibility had become a reality. The campaign was launching on Monday, Joel said, and we had three days to develop all the digital infrastructure and strategy for launch.
Politics is a fast moving industry, for sure, but even by political campaign standards launching this sort of campaign in just three days would require a Herculean effort. Everything had to be done right, and there was no margin for error — no time for do-overs. Luckily, we had undertaken a similar effort for UK Prime Minister Theresa May earlier that year and knew it could be done.
Of course, we said “yes.” What happened next was nothing short of historic.Read more
Theresa May is one of Britain’s most accomplished public servants and one of the Conservative Party’s most experienced leaders. She was elected to Parliament in 1997. From 2002–2003, she oversaw the Conservative Party’s HQ as Party Chairman. And since 2010, Theresa May has served as Britain’s Home Secretary — serving longer in that demanding role than anyone in the last century.
When Prime Minister David Cameron announced he was stepping down in the wake of the Brexit referendum, Theresa May announced she was stepping up.
We were approached by her emerging campaign team on a Tuesday afternoon with a crucial ask: could we develop her branding, design her website, and deploy her digital infrastructure by Thursday morning? Just 36 hours to get the job done. Well, the answer was “yes:” we could, and we did.
In August 2015, we were approached by Edmonds Elder, who ran the UK Conservatives’ groundbreaking 2015 digital campaign, about becoming part of what would eventually be known as The In Campaign Ltd. Later known as Britain Stronger In Europe, or just “the Remain campaign,” this group had a monumental task: conceive of and build out the national organizing infrastructure for the campaign to preserve Britain’s place in the European Union.
Ten months later, the people of Britain had their say. And while the vote ultimately did not go our way, the margin was close—and we left nothing on the field. Indeed, over these past months, The In Campaign built one of the most impressive digital grassroots organizing efforts in the world.
We were proud to have been a part of that effort, playing a lead role in designing & deploying the campaign’s digital organizing infrastructure, as well as an ongoing support role throughout the campaign. The case study describes what we believe are the most exceptional achievements of that collaborative effort between our agency (Hines Digital), Edmonds Elder, and the campaign’s internal team.Read more
When people think about Democratic Party dominance, they tend to think of states like Massachusetts or Maryland. But in reality, it’s Washington State that’s had the longest drought of Republican leadership in the nation. And if you’re going to run for governor in the bluest of blue states, you need to bring your “A Game.”
We partnered with Bill Bryant as he launched his campaign for Governor of Washington State, designing what Campaigns & Elections Magazine would later call the “best overall website of 2015.” It’s beautiful, functional, and easily maintained without every updating a single line of code.