In early 2014, we were offered the opportunity to redesign Governor Pat McCrory’s website and migrate him from WordPress to NationBuilder. The goals were clear: the site should feel modern, reflect the varied character of North Carolina’s many distinct regions, and take advantage of NationBuilder’s unique people database integration.
In close partnership with his core campaign team, we designed & developed a sleek, contemporary website theme that showcased North Carolina’s landscape and made it easy for supporters to get involved with the campaign. On each page load, the header and footer images were chosen at random from a collection of scenic photographs of North Carolina; no two visits to the site are alike. And when supporters take action, they’re automatically logged into the site — syncing their online experience with the campaign’s real-time supporter database.